Nine stages. Every morning.

A crawler with a polite user agent reads up to fourteen pages, chosen to cover what you sell, who you sell to and how you talk. From them a model writes two documents you can edit: a business profile (offer, audience, pains, differentiators, location, competitors, the page an article should send readers to) and a brand-voice brief (tone, point of view, spelling, do and don't lists, one sentence that sounds right).

Each seed is expanded through public autocomplete data in your language and market, then the whole set is clustered, labelled by intent (informational, commercial, transactional) and scored from 0 to 100 for how much it matters to this business: relevance to the offer, buying intent, and whether you could credibly answer it. Phrases about competitors, jobs or unrelated products are dropped.

The plan avoids topics your site already covers, mixes formats (how-to, cost guide, comparison, checklist, mistakes, buyer's guide, local guide, single question) and spreads intent roughly 60/25/15. The first four are the most searched, most answerable topics, so the first week earns trust. You can skip, restore, reorder by writing next, or add your own topics. When the plan runs out, thirty more are planned.

Title, slug, meta title (≤60 characters), meta description (140–155), the key takeaways it must deliver, an H2/H3 skeleton where every section states its purpose, four to six FAQ questions readers ask next, two to four internal links chosen from your own pages, one call to action, and a prompt for the cover image.

A live web search gathers five to eight specific, current facts or statistics relevant to the brief, each attached to its source. Only these may be cited. If the search finds nothing solid, the article is written without statistics rather than with invented ones.

The writer follows the brief in your voice: specifics over adjectives, the question answered in the first 120 words, tables where readers compare, no filler, none of the machine tells. An editor pass then cuts what still sounds generated, checks the keyword sits naturally in the first paragraph and one heading, and removes any claim the notes do not support. Health, money and legal topics run under a conservative rulebook: describe and compare, never diagnose or promise.

Every link in the finished article is verified: internal links must be pages we found on your site; external links must be sources from the research pass. Anything else becomes plain text before you see it. There is no link network between customers and never will be.

A generated cover (or a typographic one when image generation is off) is uploaded with alt text. The article is rendered to clean HTML with heading anchors, FAQ schema and your meta tags, and published to WordPress, Shopify, Webflow, your webhook, or the hosted blog. Until you switch on auto-publish, it waits for your approval.

We generate five questions a customer would ask when choosing a provider like you, put them to an assistant with live web search, and record whether you are recommended, at which position, and which businesses are named instead. Over time this is the scoreboard the plan plays against.